PR Agency Redundancies: How to Survive and Thrive

It's a tough time to be working in PR agencies across the UK. If the constant stream of redundancy announcements hasn't already hit your inbox, it's likely just a matter of time. Hold on to your press releases, folks – the purge is well and truly underway.

What's driving all these layoffs? It seems to be a perfect storm of factors. The pandemic obviously didn't help, with lockdowns and restrictions crippling many clients' marketing budgets. But even beyond COVID, the PR industry has been facing some serious structural challenges.

The shift to digital has brought about changes in traditional PR tactics, with a focus on adapting to new trends. There is a growing emphasis on demonstrating concrete results and showcasing the value agencies bring to their clients. Clients are seeking more tangible outcomes rather than just focusing on vague "brand awareness."

The numbers tell a pretty bleak story. The PRCA recently revealed that over a third of PR professionals in the UK have been made redundant since the start of the pandemic.

But before you totally lose hope, there is a silver lining here. Losing your job, as painful as it is, can also be an opportunity to reflect, recharge and make a positive change. Why not use this as a chance to reenergise your PR career and find a role that's truly fulfilling?

If you find yourself facing redundancy, here are a few tips to help you get back on your feet:

1. Take some time to assess your skills and interests. What parts of your role did you actually enjoy? Use this as a starting point to explore new avenues.

2. Get your CV and LinkedIn profile in tip-top shape. Lean into your transferable skills and be ready to pitch yourself creatively.

3. Network, network, network. Reach out to your contacts, join relevant online communities, and don't be afraid to put yourself out there.

4. Stay up to date on the latest PR job opportunities. Register with PR CROWD to be the first to hear about openings. gavin@prcrowd.co.uk

The PR job market may be tough right now, but with the right attitude and approach, you can absolutely turn this situation to your advantage. Who knows, you might just find your dream job out of all this madness.

Better days are ahead, I promise.